Privacy Policy

Last updated: September 8, 2025

This Privacy Policy (the 'Privacy Policy' or 'Policy') describes the types of information Lifesim, Inc., and its affiliates ('LifeSim.com', 'LifeSim', 'we', 'our,' 'us') collect and process from and about you.

Except as described below, the Policy applies to all websites, mobile applications, and any other electronic/digital products or other services that are made available by LifeSim and that link to this Policy, and our offline services (collectively, the 'Services').

For residents of the European Economic Area, the United Kingdom, or the United States: please refer to our Regional Privacy Disclosures for additional details that may be relevant to you.

At LifeSim, we do our best to protect and collect minimal data from you so you can explore new lives freely.

1. Information We Collect

When you access or otherwise use our Services, we collect information from you. The types of information we collect depend on how you use our Services. Please note that we need certain types of information to provide the Services to you. If you do not provide us with such information, or if you ask us to delete that information, you may no longer be able to access or use certain Services. The information we collect includes data you directly provide to us, data we obtain automatically from your interactions with our Services, and data we obtain from other sources.

Information you provide directly to us

We collect information directly from you. For example, you provide us with information when you use the Services, communicate with us, register for an account, or participate in our community. Information you provide directly to us may include:

Identifiers: Your name, email address, display name, or username
Account information: Login credentials, profile information, and account settings
Content you submit: Character descriptions, chat communications, posted images, biography descriptions, and shared content
Financial information: Payment information and transaction history for Lifebits purchases
Communications: Customer support messages, feedback, and other communications with us
Preferences: Game settings, character preferences, and other customization choices

Information we collect about your use of the Services

We and our third-party providers use cookies, web beacons, and other tracking technologies to collect information about your use of the Services. This includes:

Device information: Device type, browser type, operating system, IP address, device identifiers
Usage data: Pages visited, features used, session duration, game activity, and interactions with the Services
Technical data: Service-related identifiers (User ID, Session ID), access times, referring pages
Location data: General geolocation information based on IP address

Information we collect from other sources

We may also collect information from other sources, such as:

Third-party platforms: When you interact with our ads on other platforms or social media
Social media accounts: When you connect your account using third-party services like Google or Facebook
Referrals: When you are referred to us by another user
Public sources: Information available on the Internet for service improvement and model training

Note: We do not require or encourage you to provide sensitive personal information (such as information revealing race, religion, or sexual orientation). Please do not include any sensitive personal information in your interactions with us or the Services.

2. How We Use the Information We Collect

We use information for the following purposes:

Provide, administer, and operate the Services: To deliver core features, save your progress, and maintain your account
Process payments: To handle Lifebits purchases and other transactions through secure payment processors
Personalize your experience: To tailor the Services to your preferences, interests, and gameplay style
Generate and analyze insights: To understand usage patterns, preferences, and trends to improve our Services
Communicate with you: To inform you about features, updates, changes to terms, or respond to your inquiries
Improve and develop Services: To analyze, maintain, improve, and develop new features and algorithms
Train AI models: To improve our artificial intelligence and machine learning models for better gameplay experiences
Provide advertising: To deliver relevant ads and recruit new users (with your consent where required)
Authenticate and secure: To verify your account credentials and protect the security of your account
Detect and prevent fraud: To identify and prevent fraudulent activity, abuse, or misuse of our Services
Comply with legal obligations: To meet legal requirements, respond to legal process, and protect our rights and those of our users

We combine information that we collect through the Services with information that we obtain from other sources. We may also aggregate or anonymize information collected through the Services. We use and disclose aggregated or anonymized data for research and marketing purposes. To the extent we anonymize any data originally based on personal information so that it is no longer reasonably linkable to an individual, we maintain and use such data in de-identified form and will not attempt to re-identify the data.

3. When We Disclose the Information We Collect

We disclose information in any of the following circumstances:

Service Providers and Vendors

We disclose information to employees, consultants, service providers, and other vendors who need access to such information to carry out work or perform services on our behalf, such as those who provide:

Data storage and hosting services
Payment processing (Apple, Google, Stripe)
Technology support and services
Customer service and support
Analytics and performance monitoring
Fraud prevention and security services
Content moderation and safety
Legal services and compliance
Marketing and advertising services

Safety and Protection

We may disclose certain information if we believe in good faith that doing so is necessary or appropriate to (i) protect or defend LifeSim or other parties, including to defend or enforce this Policy, our Terms of Service, or other policies; and/or (ii) protect the rights, property or personal safety of LifeSim, our employees, users and/or the public.

Advertising and Analytics

We may disclose personal information to advertising and analytics providers in connection with the provision of tailored advertising, to monitor the performance of advertisements, to provide analytics services, and to help improve our Services. These entities may use cookies and tracking technologies to track and analyze data, determine content popularity, deliver tailored advertising and content, and better understand your online activity.

Your Content

Certain actions you take might result in your content being made available to others, including the public. For example, if you create or share content, such as creating "public" characters or sharing gameplay experiences, we may make that content available and visible to others.

Legal Requirements

We may disclose certain information if we believe in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.

Business Transfers

We may disclose certain information, in connection with or during negotiations or closing of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

With Your Consent

We might make additional disclosures of your information to third parties when you direct us to do so. For example, where you direct us to disclose information about you when you refer us or our Services to your friends or other acquaintances.

Payment Processors

Payments are securely handled by trusted providers like Apple, Google, or Stripe. These processors may access your transaction data only to fulfill purchases. Learn more about their privacy practices:

4. Cookies and Tracking Technologies

We and our third-party providers use cookies, web beacons, and other tracking technologies to collect information about your use of the Services. Please note that the specific tracking technologies and third-party providers may vary depending on where you are located and whether you access the Services via our websites or mobile applications.

Types of Cookies We Use

Essential Cookies: Necessary for the Services to function properly (e.g., authentication, security)
Performance Cookies: Help us understand how you use our Services (e.g., analytics, error reporting)
Functional Cookies: Remember your preferences and settings to personalize your experience
Advertising Cookies: Used to deliver relevant ads and measure ad effectiveness (with your consent where required)

Managing Cookies

Depending on where you live and the options available on your device or browser, you may have the ability to manage the cookies in use. You can typically control cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality of our Services.

Third-Party Analytics

We use third-party analytics services to help us understand how our Services are used. These services may use cookies and similar technologies to collect information about your use of our Services and other websites. The information collected may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

5. Virtual Currency (Lifebits)

Lifebits are a non-refundable, non-redeemable virtual currency with no real-world value.

When you purchase Lifebits, you agree to waive your EU right to a 14-day digital content refund, as they are delivered immediately.

9. Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption: Data encryption in transit (TLS/SSL) and at rest
Secure infrastructure: Secure servers and hosting environments
Access controls: Strict access controls and authentication mechanisms
Regular monitoring: Continuous monitoring for security threats and vulnerabilities
Data minimization: Collecting only the minimum necessary data
Regular updates: Keeping systems and software up to date with security patches

Data Breach Notification

In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law. We will provide information about the nature of the breach, the data involved, and the steps we are taking to address the situation.

Note: No system is perfect, but we take all reasonable steps to protect your data. If you have any security concerns, please contact us immediately at [email protected].

10. Regional Privacy Disclosures

Depending on where you live, you may have specific rights or there may be certain information we need to make available to you.

European Economic Area (EEA) and United Kingdom

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR:

Legal basis for processing: We process your personal data based on legitimate interests, contract performance, consent, and legal obligations
Data transfers: We may transfer your data outside the EEA/UK with appropriate safeguards
Supervisory authority: You have the right to lodge a complaint with your local data protection authority

United States

If you are located in the United States, you may have rights under state privacy laws:

California (CCPA/CPRA): Right to know, delete, correct, and opt-out of sales/sharing
Virginia (VCDPA): Right to access, correct, delete, and opt-out of targeted advertising
Colorado (CPA): Right to access, correct, delete, and opt-out of targeted advertising
Connecticut (CTDPA): Right to access, correct, delete, and opt-out of targeted advertising

Other Regions

For residents of other regions, please contact us at [email protected] to learn about your specific privacy rights under local law.

11. Children's Privacy

The Services are not designed for minors under 13, and our Terms of Service prohibit use by anyone under 13 or under 16 if you are a resident of the European Economic Area or the United Kingdom.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information immediately. If you believe we have collected information from a child under 13, please contact us at [email protected].

7. Your Choices and Rights

We offer you certain choices regarding the collection, use, and disclosure of your personal information.

Account Management

Profile information: You may delete your account through your account profile page
Data access: You may verify, correct, update, or delete certain of your information through your account profile page
One-click deletion: Delete your account and data with 1-click in Settings

Marketing Communications

You can unsubscribe from marketing emails by following the directions in those emails. Please note that if you unsubscribe from marketing emails, we may still send you administrative emails regarding the Services, including, for example, notices of updates to our Terms of Service or this Policy.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions under local law, you may have the following rights:

To request information about our processing of your personal information
To request access to and/or a copy of certain information we hold about you (including in a portable and/or machine-readable format)
To object to how we process your personal information
To opt out of sales of personal information or targeted advertising
To update or correct your personal information
To request that we delete certain personal information we hold about you
To restrict how we process certain personal information about you
To request that we transfer your information to a third-party provider of services
To withdraw consent for the processing of your personal information, when under applicable laws you had previously provided consent
The right not to be discriminated against for exercising your rights

Exercising Your Rights

If you would like information regarding your rights or would like to exercise any rights you may have under applicable law, contact us at [email protected]. To protect your privacy and security, we take reasonable steps to verify your identity and requests before granting such requests. If we are unable to verify your identity, we may be unable to respond to your requests.

Note: Certain information may be exempt from such requests under applicable law. For example, we may retain certain information for legal compliance and to secure our Services. We may need certain information in order to provide the Services to you; if you ask us to delete it, you may no longer be able to use the Services.

We never sell your personal data.

8. Data Retention

General Retention Policy

We keep your information for the time necessary for the purposes for which it is processed or as otherwise described at the time the information is collected, unless a shorter retention period is required by law. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Specific Retention Periods

Account data: Retained while your account is active and for up to 2 years after account deletion for legal compliance
Usage data: Retained for up to 2 years for analytics and service improvement
Transaction data: Retained for up to 7 years for tax and legal compliance purposes
Communication data: Retained for up to 3 years for customer service and legal purposes
Marketing data: Retained until you opt out or for up to 3 years of inactivity

Your Control

You may delete your account at any time through your account settings. Upon account deletion, we will delete your personal information within 30 days, except where retention is required by law or for the purposes described above.

12. Links to Third Party Websites

The Services may contain links to third-party websites or services. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your information by third parties will be subject to the privacy policies of the third-party websites or services, and not this Policy. We urge you to read the privacy and security policies of these third parties before providing information to them.

13. Fictional Content & User Responsibility

LifeSim is a fictional simulation. All content — including characters, events, relationships, outcomes, and dialogues — is imaginary and AI-generated or user-influenced.

You are responsible for your actions and the consequences of your choices. We are not liable for any damages, losses, choices or any other outcomes resulting from your use of LifeSim.

By using LifeSim, you acknowledge and agree that:

Nothing in the simulation represents real people, real events, or real advice.
You are fully responsible for how you interact with or interpret content generated within the simulation.
We do not accept liability for any emotional, psychological, moral or material impact arising from in-game scenarios, including those involving sensitive or mature topics.

If you encounter content you believe violates our rules or is harmful, report it immediately!

14. Changes to this Policy

We may update this Policy from time to time. We will indicate the date of the most recent update in this Policy. If we make a material change to the Policy, you will be provided with appropriate notice in accordance with legal requirements such as by email or prominent posting on our website or mobile application. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Policy.

The latest version is always available at https://lifesim.com/privacy.

Contact

For any privacy-related questions, concerns, or to exercise your rights, please contact us at: [email protected]

You can also dm us on discord or write us at:

Lifesim, Inc.

2261 Market Street STE 85841

San Francisco, CA, 94114 US