Proxi, the AI game by Will Wright

Proxi is an AI life simulation game from Will Wright, the creator of The Sims. You type your own memories into the game. An AI turns each memory into a small 3D scene. The scenes go on islands, and together they make a world that is a model of you.

Gallium Studios makes Proxi. Will Wright founded the studio with Lauren Elliott, the designer of Carmen Sandiego, says Wikipedia. The game uses the Unity engine.

The full name is "Proxi: Yesterday's Tomorrow's You", says Notebookcheck. The official site calls it "A toy you play, with your life" and "An identity engine, powered by our Personal Behavior Model".

We make LifeSim, an other AI life sim. We are not part of Gallium Studios. We wrote this guide from the sources at the end of the page, and we opened each one on November 8, 2026.

Proxi has no release date. In March 2026, Vulture wrote that the game is "nowhere close to finished". The small team still works toward a playable demo, to get money from investors.

Proxi is not cancelled, as far as we found. Notebookcheck wrote in 2026 that Wright still looks for backers. But the official site is closed to the public. Its footer says "FOR INVITED PARTNERS ONLY". The site has no sign-up form, no price, and no Steam page.

Proxi has missed dates before. In 2018, Kotaku wrote that it was a phone game for later that year. In 2021, Decrypt wrote that it would launch on mobile in the fall of 2021. Neither date held.

The story of Proxi so far

Proxi uses AI in two places: to draw your memories, and to find the links between them.

From a memory to a scene

You describe a memory in text. VentureBeat says that a generative AI then makes a scene from it, and you can edit the scene in 3D. Wright named tools like Midjourney and Dall-E as examples. Vulture says that the AI makes a short animated scene. The 2018 coverage in Kotaku called these memory pieces "Mems".

From scenes to a mind

The AI also reads the tags and the key words of your memories, says Vulture. It finds the links between them. Over time, the islands show how your mind sorts your life. Wright told Vulture: "Maybe it's my Injury Island, or my Death Island, or my Education Island."

He called the result "Almost like a fingerprint of your psyche". He also said: "Everybody's going to organize their world differently." VentureBeat quotes him on how fast it works: "I found that I was getting interesting results after just adding two dozen memories."

Is my data private in Proxi?

We do not know yet. Proxi asks for your most personal memories. Vulture says that Parker, the son of Will Wright, raised privacy concerns. We found no privacy policy for the game, and no statement about where the AI runs.

Not anymore. Proxi planned to use NFTs and a blockchain, but the team dropped the idea.

Gallium Studios partnered with Forte in 2020, says Game Developer. In September 2021, Decrypt reported a presale through Forte. The packs cost $10 and $50, in US dollars. Players could own their memory creations as NFTs and sell them again. Wright said then: "With Forte's blockchain platform, we now have a secure way to integrate and reward the community's contributions."

In 2025, Lauren Elliott told VentureBeat why the plan stopped: "The transactions happened too slowly." The team had wanted the blockchain to reward players who make content.

The latest plan is PC and consoles. In April 2025, VentureBeat wrote: "The game will be aimed at the PC, PlayStation 5 and Xbox Series X/S."

The sources do not agree. The Wikipedia page for Proxi says that no platforms are announced. Early plans were for phones. Until Gallium Studios makes an official announcement, treat every platform as a plan, not a promise.

How much will Proxi cost?

Nobody knows. Gallium Studios has not announced a price. The only prices that we found are the NFT packs of 2021, and that plan is over.

Gallium Studios has no paid staff, but the work goes on. In October 2024, the money ran out, and the studio let go of its staff of about 30, says Vulture. Wikipedia says the same.

Wright kept going with people who work for free. By September 2025, Vulture says, the team was Wright, Elliott, the only developer Adam Lopez, and the product manager Jenna Chalmers. Later, AI specialists joined, also unpaid, to write the code again.

Where did the money come from?

• About $1 million of Wright's own money, says Vulture.
• A $6 million round in August 2022, led by Griffin Gaming Partners. VentureBeat says that it paid for the prototype, not for a full launch.
• A few million dollars from other investors, says Vulture.

Wright told VentureBeat that publishers "just can't figure out how to politically or financially sell this small team". He told Vulture: "I'd much rather have a glorious failure than a mild success."

No. There is no public demo, beta, or early access. The team has shown Proxi only at events and on streams. The Nerd Stash says that Wright showed it on a charity stream on Twitch in December 2024. There, he said that "no game designer has ever gone wrong by overestimating the narcissism of their players".

If you want to follow the game, check the official site and the news. Be careful with "Proxi download" sites. We found no real download.

Proxi is a game about your inner world. Most other AI life sims are about an outer world: a town full of people who live their own lives.

We make LifeSim, a free AI life sim that you can play now, in the browser and on iPhone. You pick a real city on a 3D map of Earth and live one life there. Every person in the city is an AI character with a job, a home, friends, and a memory of you. You talk to them in your own words.

LifeSim does not do what Proxi plans to do. It does not turn your real memories into a world. If that is the idea that you want, wait for Proxi. If you want an AI town to live in today, try LifeSim.

For more games like these, read our lists of AI life simulator games and AI games. For two older AI experiments, read about AI Town and Façade. If you came here from The Sims, see what Maxis plans next in our Project Rene guide.

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• Proxi: official site
• Wikipedia: Proxi
• Vulture: Will Wright and Proxi (March 25, 2026)
• Notebookcheck: The Sims creator still bets on Proxi (March 30, 2026)
• VentureBeat: Gallium Studios finds Proxi hard to pitch (April 29, 2025)
• Game Developer: Gallium Studios raises $6 million (August 22, 2022)
• Decrypt: The Sims creator Will Wright's NFT game Proxi (September 28, 2021)
• Kotaku: The Sims creator is working on a game about memories (March 20, 2018)
• Game Informer: Will Wright's new game delves into your memories (March 20, 2018)
• The Nerd Stash: Will Wright works on AI life sim Proxi (December 18, 2024)